Content marketing is the key to success - it should be strong, it should meet the customers needs and it should fully represent your brand. Strong online content could mean the difference between a lead and sale, or not.
Creative content will provide the traffic on your site - your potential customers - with an exceptional experience.
Perhaps you're running digital ad campaigns; the user will need strong content in order to convert to a lead or sale. Maybe you have a blog feature; your pieces need to be written in a specific way to rank within search engine results and provide extra value.
Content is more than words on a page or screen. Content should:
Where to start?
The right content will be fit for purpose across multiple channels - from brochures, to websites, to social; it should all fit together. In order for me to write successful content pieces, I will need you to give me an overview of your brands personality, who your competitors are and who you customer base is.
Getting to know all this, I will carry out in-depth keyword research to ensure any content produced is targeting the right places. I'll also identify the best platforms to ensure maximum exposure.
Content needs to be optimised too
Without optimised content, your site won't attract any organic traffic. For a site to be fully optimised, it also needs to have optimised content which features all the necessary keywords, call to actions, appropriate titles and so on.
This way, search engines will begin to index your site and rank it amongst your competitors. When traffic uses keywords to search for something, your site will begin to appear.
Already have content? Let's audit
Conducting a thorough audit of your sites content, I will find out which pages re generating the most traffic. This will provide a good basis in to the pages which need more work, and the ones which will only need a little brushing up.
Depending on the type of page, I will create a content plan which will maximise the potential for that page and drive the objectives set.
Stuck with your social media platforms? Let's discuss your best options & create a content plan to drive traffic to your site & increase brand awareness.
Are you paying too much for ads? Or, perhaps you're not generating the right leads, if any? Let's create digital ads to generate qualified leads, the right traffic & more.