Have you been spending too much on digital advertising and not generating valuable results to show quality return on investment? Perhaps you're keen to begin a digital advertising campaign, but don't know where to begin?
A defined digital advertising strategy will ensure your business can:
- Target the right audience
- Send traffic to a specific landing page
- Encourage increased leads and sales
- Promote your brand
- Re-market to previous visitors to your site
How much is involved?
Setting up a successful digital advertising campaign requires the right planning, the right budget and the right ad format.
From search ads to display ads, social media advertising to remarketing; it is beneficial to have a specialist create campaigns for your business. Digital advertising is driven by data. Using data correctly can increase conversions and create a successful campaign.
Advertising which matters
Some businesses advertise anything and everything - which can mean results are lowered. What happens when you advertise key parts of your business such as offers, events or free downloads. Whatever the objective, your digital ads needs to provide a strong base for conversions.
Understanding there are many ways to carry out digital advertising, I will walk you through the best options for your campaign - whether this means display ads to feature a product, or responsive search ads to encourage leads; I will present you with the ideal ad set.
Anything else?
Digital ads require maintenance, adjustments and the correct budgeting. Watching over ads to ensure they're delivering, adjusting bid strategies and testing user experience can all feed into a successful ad campaign.
It's also important to note ads also need the right content - it's one thing to show an ad to your key audience, but if the content doesn't entice a user to click further, the ad is useless.
I will work to ensure your ad campaigns are best suited to your key audience, will encourage click-thru's and deliver results.
