Your website is often the first impression of your organisation. With this in mind, website mean much more than colours, pictures and pop-ups. Your site should present all the information your customer is looking for, before they know they’re looking for it. Does your site need a fresh review?
If your site was built a few years ago, or doesn't seem to be providing you with enough leads, it will be worth having a website audit. Even if your site isn't that old, but you feel as though something is missing or it is much too slow - a website audit could be all you need to make the necessary changes, without having to start from scratch.
A website audit with me includes:
The best way to begin a website audit is offline. Why? Speaking with you, will help me to understand your business objectives and who your target audience is. I'll also find out exactly what you think your site should be doing.
Next, I'll go online and begin to review your website, how easily it is found online and if it really meets your expectations.
Once my audit of your website is complete, I will put together a detailed report with an action plan addressing any issues to be changed in order of high, medium and low priorities.
The audit will outline exactly where your site has problem areas which could be costing you conversions, leads, sales or is difficult for your audience to engage with.
Your action plan will state what needs to be carried out in order to improve your site. The changes can either be made in-house, or we can discuss the option for me to carry out the changes as part of an ongoing activity.
SEO is more than keywords and page titles. An essential part of your digital strategy, clever SEO ensures your site is visible, increases traffic and climbs rankings on search engine result pages.
Looking to increase traffic to your site; develop more valuable leads;or boost sales? Together, we can review your budget & I'll build optimised digital ads to ensure you reach your goals.